CleanExpo Moscow | PULIRE 29–31 October 2019

CleanExpo Moscow | PULIRE 29–31 October 2019

The main exhibition of the cleaning industry in Russia and CIS CleanExpo Moscow | PULIRE took place in Moscow, CEC Crocus Expo on 29–31 October 2019.

The exhibition is organised by MVK (International Exhibition Company) one of the top-10 Russia’s organisers of trade exhibitions and conferences. And it’s also a part of the global network of cleaning exhibitions — ISSA Pulire Network — organised by ISSA global association of manufacturers of cleaning products and the Association of Italian suppliers of products for professional cleaning and sanitation of premises Afidamp FAB. The exhibition is supported by the Department of Trade and Services of Moscow.

For 3 days, the Crocus Expo IEC pavilion was filled with manufacturers, suppliers, cleaning industry specialists and representatives of leading industry media. The General Sponsor of CleanExpo Moscow | PULIRE in 2019 was a German manufacturer of professional detergents and disinfectants KIEHL

‘This year, our company presented at the booth products of leading brands in the field of cleaning: KIEHL, VDM, Electrolux. Active work was carried out with existing and new customers. The exhibition was held in an active working atmosphere, many experts visited our booth and were interested in our latest products.’ Representative of KIEHL products distributor

Following the results of CleanExpo Moscow | PULIRE 2019 it’s highly possible that the exhibition confirms the status of the best exhibition in Russia in the field of ‘Cleaning Services’ in accordance with the all-Russian rating of exhibitions again.

The stunning success of the exhibition is confirmed by the numbers! The exhibition has grown by space, number of exhibitors and visitors!

The exhibition space reached 6 000 sq.m. The number of the participants totaled 155 companies from 15 countries: Belarus, Great Britain, Hungary, Germany, Iceland, Spain, Italy, China, the United Arab Emirates, Pakistan, Poland, the USA, Turkey, France and Sri Lanka. Among them there were large Russian and foreign brands as well as 53 new companies.

For many world famous brands, the exhibition has become a way to enter the Russian market, among them: Arcora International, Tvx Cleaning Equipment, Millennium Mat Company, SpaceVac International, Mp Hygiene, Sumak Makine, Michelini, Annapapi Srl, Ravi Industries Limited, Rosa Enzo & Figli Srl Co., Zhejiang Kakai Cleaning Equipment Co., Hangzhou Wipex Nonwovens Co., Shanghai Weishi Machinery Co., Euro-Niko Kft. and others.

The exhibitors presented at their stands modern equipment and products for professional cleaning, sanitary, hygiene, dry-cleaning and laundry. Also, for the participating companies, the exhibition has become a tool for presenting industry novelties, including:

• ARENAS®Tex 40 ° textile washing system with WATER water treatment program from KIEHL

• Wood cleaner in saunas and baths and oil for different types of wood from PUFAS

• Chemical means and equipment for car washes and gas stations from FENIKSCHEMIA SP. Z O.O

• Mud carpets from Millennium Mat Company

• PROFFLINE CleanPRO Mop Training Program

• Focus-branded V-fold paper products introduced by Hayat

• Scrubber drier Kedi Green line K510 and spare parts for equipment from Profstroy

• Universal degreaser for quick and deep cleaning of heavily soiled surfaces from Kiter s.r.l.

• A range of products and services for managing the entire textile washing process using special programs and dosing equipment from ECOLAB

• High-performance steam generators from LAVOR

• Dry cleaning machine Progress Xtreme 35 from PromTech and much more.


For the third year in a row, the exhibition has shown a significant increase in the number of visitors.

This year the figure has reached 4 730 specialists from Russia and CIS. The number of buyers increased by 340 people who came to the exhibition with the goal of ‘Searching for products or services for business’. Among the visitors there were representatives of wholesale and retail trade of equipment and products for professional cleaning, sanitary, hygiene, dry-cleaning and laundary, as well as leading representatives of the cleaning business in the service sector.

A powerful business program covered the most pressing issues of the modern cleaning industry.

The exhibition was accompanied by saturated business program for all 3 days. More than 30 training events, discussions and master classes were held as well as more than 50 invited industry experts were performed. The business program of the exhibition was visited by more than 700 specialists.

Particularly lively discussions were held at the events of the flagship project of the business program of the exhibition — CleanExpo Academy, where the leading industry experts were speakers as well as representatives of industry leading companies including Becar Asset Management, DAKO Professional Team, Division of Facility Management OMS and many others.

Dry cleaners and laundries technologists school as well as a session for dry cleaners and laundries directors raised a number of important issues in the current market conditions, ranging from the processing of complex products from different types of fabrics to pressing legal issues in the industry.

In the era of total digitalization, a business session for top managers ‘Digitalization: Creating an Effective Business Model for a Cleaning Company’ was held with great success.

The full hall during the Start-up session ‘Dry Cleaning and Laundry: Business at the start’ made it possible to appreciate the excitement among novice entrepreneurs in the dry cleaning and laundry services sector.

The master class zone at the same time became one of the busiest places at the exhibition. Specialists crowded in the aisles to personally see professional cleaning equipment from the exhibitors in action as well as to receive practical advice from the Russian guru of cleanliness and hygiene Taras Dudar.

The business program was held with the participation of leading industry associations, among them ACFO and the 2nd open forum of professional participants in the market for cleaning and technical operation organized by the association, which brought together experts from all regions of Russia.

The Technologists of cleaning companies school aroused genuine interest of the audience, which after the speech turned into a lively discussion and discussion of issues with experts of professional cleaning.

For employees of restaurants, food production facilities, warehouses with their own cleaning service the conference ‘Cleaning of production and storage facilities. Cleaning at food production’ was organised with the assistance of the Association of AHP.

The exhibition was visited by representatives of Moscow medical institutions. For the first time, the CleanExpo Academy included a session for chief nurses, which was held with the assistance of the Regional Public Organization of Nurses. The full audience hall was gathered due to speakers, among them there were the main and senior nurses of the leading Moscow medical institutions.

The exhibition was visited by representatives of hotels. Within the framework of the business program there was held a workshop for hotel cleaning specialists. The program of the workshops contained an overview of new cleaning equipment, tools, and various cleaning programs.

The exhibition was visited by even more specialists from CIS. Among the main countries representated by industry enterprises there were Belarus, Ukraine, Kazakhstan, Uzbekistan, Azerbaijan.

CleanExpo Moscow | PULIRE 2019 brought together in one place the leaders of the cleaning industry: manufacturers and suppliers, specialists and managers of cleaning companies, dry cleaners and laundries, major industry associations and leading industry media.

All the leading cleaning companies consider that CleanExpo Moscow | PULIRE is an event inseparable from the industry, where specialists can find equipment and tools for professional cleaning, sanitation, hygiene, dry-cleaning and laundry and discuss industry development with the leading experts and colleagues, gain practical knowledge and skills about cleaning, dry cleaning and washing technologies and emphasize experience successful cases of conducting the cleaning business.

In 2020, the exhibition will be held in November! See you next year on 17–19 November in Russia, Moscow, Crocus Expo Exhibition Center.

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The ISSA PULIRE Network offers the largest international platform for professional cleaning and facility management trade shows, and executive educational events. It was formed by ISSA and Afidamp, leading worldwide & Italian industry associations.